From the Payer’s Chair: How AI Is Reshaping the Revenue Game

Lynn Hsing
September 15, 2025
3 min read

AI isn’t just changing how providers work, it’s changing how payers see them. From the payer vantage point, documentation and coding improvements powered by AI are one of the biggest drivers of rising medical costs. And while some payers are pushing back with denials or downcoding, others are starting to imagine a future of collaboration instead of conflict.

What Payers Are Noticing

  • Providers are ahead. AI has sharpened clinical documentation and coding, supporting higher-acuity claims and more reimbursement.

  • Denials aren’t sustainable. Broad strategies like downcoding only spark more disputes, delay payments, and add cost on both sides.

  • Risk adjustment is rising. With margins thin, payers are zeroing in on accurate risk capture in Medicare Advantage and exchanges.

  • Collaboration beats arms race. Some payers are beginning to explore pre-claim partnerships that reduce rework and lower administrative waste.

The Bigger Picture

Payers are under intense pressure to hit quarterly numbers, which often keeps them reactive. That creates a cycle of late investments and costly acquisitions. But the long-term direction is clear: administrative cost reduction, cleaner claims upfront, and selective partnerships with providers that can prove integrity.

For hospitals, the dynamics are especially urgent. As ASCs siphon profitable cases, hospitals are left with sicker populations and weaker payer mix. Pair that with payer pushback, and financial leadership has less room for error.

What Health System CFOs Should Take Away

  1. AI isn’t optional. It directly influences reimbursement and will only grow more central. Early adopters capture value at lower cost.

  2. Compliance is non-negotiable. Expect payer scrutiny. Audit readiness and defensible documentation must be baked in.

  3. Partnerships are coming. Forward-looking payers will want shared rules and pre-claim logic. Health systems that are prepared will benefit from faster cash and fewer disputes.

  4. Regulators care about cost. Position AI investments as tools that reduce waste and prevent improper payments—not just revenue maximizers.

The Bottom Line

From the payer side, the message is clear: the AI arms race is already shifting financial outcomes. Health system CFOs who lean in now—balancing revenue capture with compliance and payer alignment—will be best positioned to protect margins and shape the future of reimbursement.

About the Author

Lynn Hsing

Lynn Hsing is a recognized leader in healthcare marketing. Having worked closely with health systems and providers, Lynn brings a nuanced understanding of the challenges they face — from administrative burden and claim denials to reimbursement delays and staff shortages. This firsthand insight has shaped Lynn’s ability to translate complex AI solutions into meaningful value for healthcare organizations.

From the Payer’s Chair: How AI Is Reshaping the Revenue Game

Lynn Hsing
September 15, 2025
3 min read

AI isn’t just changing how providers work, it’s changing how payers see them. From the payer vantage point, documentation and coding improvements powered by AI are one of the biggest drivers of rising medical costs. And while some payers are pushing back with denials or downcoding, others are starting to imagine a future of collaboration instead of conflict.

What Payers Are Noticing

  • Providers are ahead. AI has sharpened clinical documentation and coding, supporting higher-acuity claims and more reimbursement.

  • Denials aren’t sustainable. Broad strategies like downcoding only spark more disputes, delay payments, and add cost on both sides.

  • Risk adjustment is rising. With margins thin, payers are zeroing in on accurate risk capture in Medicare Advantage and exchanges.

  • Collaboration beats arms race. Some payers are beginning to explore pre-claim partnerships that reduce rework and lower administrative waste.

The Bigger Picture

Payers are under intense pressure to hit quarterly numbers, which often keeps them reactive. That creates a cycle of late investments and costly acquisitions. But the long-term direction is clear: administrative cost reduction, cleaner claims upfront, and selective partnerships with providers that can prove integrity.

For hospitals, the dynamics are especially urgent. As ASCs siphon profitable cases, hospitals are left with sicker populations and weaker payer mix. Pair that with payer pushback, and financial leadership has less room for error.

What Health System CFOs Should Take Away

  1. AI isn’t optional. It directly influences reimbursement and will only grow more central. Early adopters capture value at lower cost.

  2. Compliance is non-negotiable. Expect payer scrutiny. Audit readiness and defensible documentation must be baked in.

  3. Partnerships are coming. Forward-looking payers will want shared rules and pre-claim logic. Health systems that are prepared will benefit from faster cash and fewer disputes.

  4. Regulators care about cost. Position AI investments as tools that reduce waste and prevent improper payments—not just revenue maximizers.

The Bottom Line

From the payer side, the message is clear: the AI arms race is already shifting financial outcomes. Health system CFOs who lean in now—balancing revenue capture with compliance and payer alignment—will be best positioned to protect margins and shape the future of reimbursement.

About the Author

Lynn Hsing

Lynn Hsing is a recognized leader in healthcare marketing. Having worked closely with health systems and providers, Lynn brings a nuanced understanding of the challenges they face — from administrative burden and claim denials to reimbursement delays and staff shortages. This firsthand insight has shaped Lynn’s ability to translate complex AI solutions into meaningful value for healthcare organizations.