Aetna & Cigna’s Policy Pivots: What RCM Leaders Need to Do Now

Lynn Hsing
September 9, 2025
4 min read

How Ember helps you see it coming and win anyway.

Across conversations with revenue cycle leaders, spanning multi-hospital systems to specialty groups, one theme never changes: staying ahead of payer behavior is exhausting. Most teams feel lucky just to keep pace. The latest example: Aetna and Cigna’s upcoming policy changes that shift risk onto providers and bury the burden in appeals.

What’s Changing and Why It Matters

Aetna’s inpatient payment change (effective mid-November).
For urgent or emergent inpatient stays longer than one midnight, Aetna plans to initially reimburse at a “lower-severity” (observation-like) rate, pushing hospitals to appeal to receive full contracted inpatient payment. That means more admin effort, slower cash, and higher denial volumes—especially for short-stay inpatients.

Cigna’s E/M downcoding policy (effective October 1).
Cigna will apply an E/M Coding Accuracy policy that targets higher-level E/M codes, allowing unilateral downcoding if documentation is judged not to support submitted complexity. Translation: post-payment “gotchas,” more back-and-forth, and revenue at risk unless you can rapidly contest determinations.

These aren’t isolated blips. They’re part of a longer arc: commercial payers quietly inserting new reimbursement logic, coverage rules, and documentation hurdles, often through scattered bulletins and portal posts. By the time the trend shows up in your month-end KPIs, the damage is done.

The Bigger Pattern: “Silent Policy Shifts”

Payer updates rarely arrive in a standard format, timeline, or location. Instead, they’re tucked into PDFs, provider portals, and one-off emails. The result:

  • No standard signal. Every payer “announces” change differently or not at all.

  • Minimal lead time. Ops teams scramble to react after the fact.

  • Vague rationales. Underpayments arrive without a clear audit trail.

  • Appeals at scale. Clinical teams and RCM staff are forced into reactive paperwork.

What to Do About Aetna & Cigna

If you rely on inpatient volume, or if you’re already seeing unexpected downcoding or downgrades:

  1. Run a payer-specific denial & underpayment sweep.
    Trend by payer, place of service, DRG/CPT, and “reason” to isolate patterns tied to policy logic.

  2. Pull your recent Aetna downgrades.
    Compare remits to clinical documentation and any inpatient criteria used. Tag cases fitting the new pattern and stage them for expedited appeal.

  3. Flag high-level E/M from Cigna for pre-bill review.
    For 99204–99205/99214–99215, ensure documentation explicitly supports complexity elements most often challenged.

  4. Tighten your appeal playbooks.
    Create templates for short-stay inpatient downgrades (Aetna) and E/M downcodes (Cigna) with evidence checklists, escalation paths, and timelines.

  5. Automate status checks and evidence gathering where possible.
    Your staff should focus on clinical nuance and payer negotiation, not portal refreshes.

How Ember Levels the Playing Field

At Ember, we believe RCM teams shouldn’t learn about policy changes from their month-end write-offs. Our platform continuously senses shifts in payer behavior, surfaces the financial impact in real time, and triggers intelligent workflows, so you intervene early and recover faster.

Real-Time Policy Sensing & Anomaly Alerts

Ember constantly monitors remits, denials, and underpayments across payers. When an abnormal pattern emerges, say, short-stay inpatient claims paid at observation-like rates or a spike in downcoded E/M, Ember raises a targeted alert that includes:

  • Impacted payers, codes, and facilities

  • Financial exposure and trend velocity

  • Recommended next steps (e.g., batch appeal, documentation addenda, escalation)

Evidence-Ready Appeal Kits

For each case, Ember assembles a payer-specific appeal packet: claim/ERA detail, encounter notes, utilization review data, and supporting policy citations. Teams can send high-quality appeals in minutes, not days.

Agentic Automation for the Unromantic Work

Ember’s agents handle the grunt work: eligibility and status checks, record uploads, portal follow-ups, and tickler reminders for deadlines. Your team stays focused on strategy and clinical justification while Ember advances every case toward resolution.

Full-Cycle Claim Resolution

From first signal → action → outcome, Ember keeps the thread intact. We integrate with your PM/EHR and clearinghouse stack, track each touch, and measure win rates by payer and reason code, so you know what’s working and where to push harder.

What Ember Customers See in the First 60–90 Days

  • Earlier detection of payer logic changes weeks before they show up in CFO dashboards

  • Higher overturn rates on inpatient downgrades and E/M downcodes via standardized, evidence-rich appeals

  • Shorter AR days from automation of status/portal workflows

  • Capacity gains equal to multiple FTEs, without adding headcount

Playbook: Preparing for Aetna & Cigna with Ember

  • Stand up watchlists for Aetna short-stay inpatients and Cigna high-level E/M.

  • Turn on exception-based QA: pre-bill review only for high-risk claims Ember flags.

  • Activate batch appeal workflows with templates tailored to each policy.

  • Instrument financial guardrails: auto-route underpayments above a threshold straight to appeal.

RCM Isn’t a Fair Game. Ember Tilts It Back.

Payers are rewriting reimbursement in the background. The only winning move isn’t to work harder—it’s to see earlier, act faster, and automate the drudgery.

With Ember, you can:

  • Catch policy shifts before they crater revenue

  • Hold payers accountable with documented evidence and timelines

  • Scale output with automation, not burnout

  • Protect margins by resolving more claims, faster

Final Thought: You Can’t Out-Manual the Payers Anymore
Policy complexity is the point. But with Ember, you can turn opacity into signal and signal into cash.

Ready to get ahead of Aetna & Cigna?
Let’s set up a quick walkthrough tailored to your payer mix and workflows. Request a demo with Ember.

About the Author

Lynn Hsing

Lynn Hsing is a recognized leader in healthcare marketing. Having worked closely with health systems and providers, Lynn brings a nuanced understanding of the challenges they face — from administrative burden and claim denials to reimbursement delays and staff shortages. This firsthand insight has shaped Lynn’s ability to translate complex AI solutions into meaningful value for healthcare organizations.

Aetna & Cigna’s Policy Pivots: What RCM Leaders Need to Do Now

Lynn Hsing
September 9, 2025
4 min read

How Ember helps you see it coming and win anyway.

Across conversations with revenue cycle leaders, spanning multi-hospital systems to specialty groups, one theme never changes: staying ahead of payer behavior is exhausting. Most teams feel lucky just to keep pace. The latest example: Aetna and Cigna’s upcoming policy changes that shift risk onto providers and bury the burden in appeals.

What’s Changing and Why It Matters

Aetna’s inpatient payment change (effective mid-November).
For urgent or emergent inpatient stays longer than one midnight, Aetna plans to initially reimburse at a “lower-severity” (observation-like) rate, pushing hospitals to appeal to receive full contracted inpatient payment. That means more admin effort, slower cash, and higher denial volumes—especially for short-stay inpatients.

Cigna’s E/M downcoding policy (effective October 1).
Cigna will apply an E/M Coding Accuracy policy that targets higher-level E/M codes, allowing unilateral downcoding if documentation is judged not to support submitted complexity. Translation: post-payment “gotchas,” more back-and-forth, and revenue at risk unless you can rapidly contest determinations.

These aren’t isolated blips. They’re part of a longer arc: commercial payers quietly inserting new reimbursement logic, coverage rules, and documentation hurdles, often through scattered bulletins and portal posts. By the time the trend shows up in your month-end KPIs, the damage is done.

The Bigger Pattern: “Silent Policy Shifts”

Payer updates rarely arrive in a standard format, timeline, or location. Instead, they’re tucked into PDFs, provider portals, and one-off emails. The result:

  • No standard signal. Every payer “announces” change differently or not at all.

  • Minimal lead time. Ops teams scramble to react after the fact.

  • Vague rationales. Underpayments arrive without a clear audit trail.

  • Appeals at scale. Clinical teams and RCM staff are forced into reactive paperwork.

What to Do About Aetna & Cigna

If you rely on inpatient volume, or if you’re already seeing unexpected downcoding or downgrades:

  1. Run a payer-specific denial & underpayment sweep.
    Trend by payer, place of service, DRG/CPT, and “reason” to isolate patterns tied to policy logic.

  2. Pull your recent Aetna downgrades.
    Compare remits to clinical documentation and any inpatient criteria used. Tag cases fitting the new pattern and stage them for expedited appeal.

  3. Flag high-level E/M from Cigna for pre-bill review.
    For 99204–99205/99214–99215, ensure documentation explicitly supports complexity elements most often challenged.

  4. Tighten your appeal playbooks.
    Create templates for short-stay inpatient downgrades (Aetna) and E/M downcodes (Cigna) with evidence checklists, escalation paths, and timelines.

  5. Automate status checks and evidence gathering where possible.
    Your staff should focus on clinical nuance and payer negotiation, not portal refreshes.

How Ember Levels the Playing Field

At Ember, we believe RCM teams shouldn’t learn about policy changes from their month-end write-offs. Our platform continuously senses shifts in payer behavior, surfaces the financial impact in real time, and triggers intelligent workflows, so you intervene early and recover faster.

Real-Time Policy Sensing & Anomaly Alerts

Ember constantly monitors remits, denials, and underpayments across payers. When an abnormal pattern emerges, say, short-stay inpatient claims paid at observation-like rates or a spike in downcoded E/M, Ember raises a targeted alert that includes:

  • Impacted payers, codes, and facilities

  • Financial exposure and trend velocity

  • Recommended next steps (e.g., batch appeal, documentation addenda, escalation)

Evidence-Ready Appeal Kits

For each case, Ember assembles a payer-specific appeal packet: claim/ERA detail, encounter notes, utilization review data, and supporting policy citations. Teams can send high-quality appeals in minutes, not days.

Agentic Automation for the Unromantic Work

Ember’s agents handle the grunt work: eligibility and status checks, record uploads, portal follow-ups, and tickler reminders for deadlines. Your team stays focused on strategy and clinical justification while Ember advances every case toward resolution.

Full-Cycle Claim Resolution

From first signal → action → outcome, Ember keeps the thread intact. We integrate with your PM/EHR and clearinghouse stack, track each touch, and measure win rates by payer and reason code, so you know what’s working and where to push harder.

What Ember Customers See in the First 60–90 Days

  • Earlier detection of payer logic changes weeks before they show up in CFO dashboards

  • Higher overturn rates on inpatient downgrades and E/M downcodes via standardized, evidence-rich appeals

  • Shorter AR days from automation of status/portal workflows

  • Capacity gains equal to multiple FTEs, without adding headcount

Playbook: Preparing for Aetna & Cigna with Ember

  • Stand up watchlists for Aetna short-stay inpatients and Cigna high-level E/M.

  • Turn on exception-based QA: pre-bill review only for high-risk claims Ember flags.

  • Activate batch appeal workflows with templates tailored to each policy.

  • Instrument financial guardrails: auto-route underpayments above a threshold straight to appeal.

RCM Isn’t a Fair Game. Ember Tilts It Back.

Payers are rewriting reimbursement in the background. The only winning move isn’t to work harder—it’s to see earlier, act faster, and automate the drudgery.

With Ember, you can:

  • Catch policy shifts before they crater revenue

  • Hold payers accountable with documented evidence and timelines

  • Scale output with automation, not burnout

  • Protect margins by resolving more claims, faster

Final Thought: You Can’t Out-Manual the Payers Anymore
Policy complexity is the point. But with Ember, you can turn opacity into signal and signal into cash.

Ready to get ahead of Aetna & Cigna?
Let’s set up a quick walkthrough tailored to your payer mix and workflows. Request a demo with Ember.

About the Author

Lynn Hsing

Lynn Hsing is a recognized leader in healthcare marketing. Having worked closely with health systems and providers, Lynn brings a nuanced understanding of the challenges they face — from administrative burden and claim denials to reimbursement delays and staff shortages. This firsthand insight has shaped Lynn’s ability to translate complex AI solutions into meaningful value for healthcare organizations.